Traditionally the objective statement came across more as what the job seeker was looking for in the position rather than what the job seeker might be offering an employer. Today, Monster.com expresses a “personal brand” is more the thing to attract an employer’s attention. The linked article, “Replace the Objective Statement with a Personal Brand Statement”, offers their viewpoint on why the objective fails and the personal brand statement can offer the employer something more than what is already on your resume. Check out their article in order to get ideas and understand a process of evaluating what you’re bringing to the employer while learning how to craft your personal brand.
Your presentation on your resume is usually the first introduction to the employer as to what type of asset you can be. Taking the time to prepare your resume properly can mean the difference in getting the interview or continuing to be unemployed. Implement techniques that will make you stand out among the competition and be happily employed.
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